Independent · Brand & Marketing Lead · Barcelona

Brand & marketing
with a commercial spine. I lead. I partner with the top of each craft. Tailored, every project.

How I work

Independent strategy lead. For each brief I partner with top specialists in their own fields: digital, brand identity, packaging, production, content. Each at the top of their craft. Collaborating to deliver the best result for your project.

Where I sit

Between marketing strategy and the sales floor. From Bershka MENA franchises to founder-led lifestyle brands. I speak the language of brand teams and the people who actually buy from you.

Credentials · reel See selected work ↓
brand identity✦ graphic design✦ packaging direction✦ tailor-made strategy✦ B2B commercial✦ go-to-market✦ campaign creative✦ brand architecture✦ brand identity✦ graphic design✦ packaging direction✦ tailor-made strategy✦ B2B commercial✦ go-to-market✦ campaign creative✦ brand architecture✦
Selected brands & partners
Mercedes-Benz
SALOMON
Café 1300
Marinela
Shambhala BCN
lululemon
Bershka
yoganapau
/01   Selected Work Each project led, partners credited

Brand consulting work.
Automotive, performance, F&B, CPG, wellness.

Each case below was led by me, with the partner specialist credited where they joined the project. Click any card for the full story.

Marinela Barritas · stadium activation, Mexico
Activation Strategy
Marinela Barritas
CPG · MXEstadio Azteca activation
Activation Strategy CPG · MX

A surprise that earns the post.

Surprise-led brand activation for one of Mexico's most iconic snack brands. Stadium-scale mechanic at the Estadio Azteca with the Selección Mexicana — a moment designed to break the routine of a public space and earn organic, street-level shares.

CPG Activation Earned media
Mercedes-Benz Autobuses · brand work with Daniela Salazar
w/ Daniela Salazar
Mercedes-Benz Autobuses
B2B BrandMX · 2022–2023
w/ Daniela Salazar Automotive · 2022–2023

B2B brand for technical buyers.

Brand communication for fleet operators and franchise dealerships across Mexico. Brand voice, sales enablement, premium positioning. Built specifically for the technical buyer — not the consumer.

B2B Premium Fleet · Franchise
Café 1300 · barista and high-altitude plantation
w/ Wonton
Café 1300
F&B Heritage2025
w/ Wonton F&B · 2025

Heritage to shelf.

Brand work for a heritage Mexican coffee from the high Mexican mountains. Partnered with Wonton on the digital side. Brand storytelling that connects altitude and craft to the people choosing a tin from a modern shelf.

F&B Heritage
Producer · Brand Lead
International Yoga & Wellness Events
w/ Talia Sutra · David Kyle · Daniel Rama2017—Now
Producer · Brand Lead Curated · 2017—Now

Yoga & wellness events.

36+ curated events with Talia Sutra, David Kyle (Embodied Flow) and Daniel Rama. Producer plus brand lead — sponsor partnerships (Lululemon and others), full event identity, retention marketing for the community that keeps coming back.

€30K avg/event 36+ events 1M+ partnered reach
Salomon LATAM · brand work with Daniela Salazar
w/ Daniela Salazar
Salomon LATAM
Performance2022
w/ Daniela Salazar LATAM · 2022

#TomorrowIsYours regional rollout.

Regional brand and social around #TomorrowIsYours and the S/LAB performance line. Connecting Salomon's heritage in technical outdoor to the LATAM trail-running and outdoor culture taking shape across the region.

S/LAB Regional social Performance
Shambhala Barcelona · yoga studio
Brand Identity Lead
Shambhala Barcelona
WellnessBCN · 2019
Brand Identity Lead Wellness · BCN · 2019

Identity for a premier studio.

Full brand identity for Barcelona's premier yoga and wellness studio, just before the pandemic. Positioning, naming reinforcement, visual identity, launch communications. Calm and serious in equal measure.

Brand identity Naming Launch comms
/02   By the Numbers Twenty-five years. Receipts.
25
Years building brands and moving product. From Inditex franchise floors to founder-led lifestyle.
Mexico · LATAM · USA · Europe · MENA · Southeast Asia
€30K
Recurring revenue per curated event. 4× a year, since 2017.
2,500+
Community built around yoganapau. Eight years compounding.
14
Countries · Bershka franchise commercial
36+
International events curated since 2017
6,700
Organic social audience · yoganapau
1M+
Combined social reach · partnered teachers
Markets I've worked in
México LATAM United States España European islands MENA Southeast Asia
/03   The Approach How I lead. How I partner.

Independent lead.
Top of each craft at your side.

I'm not a freelancer in isolation. I lead brand and marketing projects, and for each brief I partner with top specialists in their own fields. We collaborate as peers, each at the top of our craft, to deliver the best possible result for your project.

You buy agency-grade output with founder-grade accountability. No fixed agency overhead. No template thinking. No layers between you and the strategist.

The reliable restaurant you bring home for the dinner that has to land. The dish is built around your guests, every time.
Wonton · Digital Daniela Salazar · Brand Identity + Packaging studio + Production + Content
/04   About The entrepreneur's overview
Barcelona Ana Paula Loga · portrait

Founder energy.
B2B literacy.
Marketing-to-sales bridge.

Brand and marketing strategist with twenty-five years across fashion (Bershka / Inditex), automotive and performance (Mercedes-Benz, Salomon, with my partner Daniela), and the lifestyle space I built myself (yoganapau, Shambhala Barcelona, curated international events).

What ties it together: I've been on both sides of the till. I've sat with global brand teams and with franchisees. I've built a community from zero and curated international events that pay for themselves. I know what brand work looks like when it has to actually move product. And what tailor-made craft looks like when the client expects it to.

Spanish. Based in Barcelona. Working between Europe, MENA, and the Americas.

Let's build
something good.

Email a@yoganapau.com
LinkedIn linkedin.com/in/anapau
Lifestyle project yoganapau.com
© 2026 Ana Paula López García · Barcelona Independent Brand & Marketing Lead · LO·GA